YouToo 2020 ONLINE!

Welcome to our first ever virtual, live-streamed conference held on Friday, April 24, 2020, from 10 a.m. - 3 p.m.

All sessions will be broadcast live via the Zoom app/platform for paid participants. All sessions except the Wendy's keynote will be recorded for on-demand viewing later for attendees. To be clear, if you want to hear from Wendy's, be there live at noon.

Click here for the full 2020 Speaker List
Click here for the full 2020 Conference Schedule

Stay on Top of Digital Media Trends with YouToo


2020 Online Keynote Speakers
Wendy's 
Transforming a Brand Through Social Media
LIVE @12 p.m. ONLY!
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Matt Keck
Associate Director of Conversation Design - VMLY&R
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​Matt Keck is Associate Director of Conversation Design on the Wendy's team at VMLY&R Kansas City. He is one of the key people responsible for shaping the voice behind all those sassy tweets. For more than six years, Matt has helped bring award-winning campaigns like the ‘We Beefin' Mixtape and Fortnite activation to life. 
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Jeremy Cline
​Senior Analyst for Strategy & Insights - VMLY&R
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Jeremy Cline is Senior Analyst, Strategy and Insights at VMLY&R Kansas City, where he leads data and insights for Wendy’s. His strategic direction on creative and campaign planning has helped create celebrated work including the ‘We Beefin' Mixtape, Fortnite activation, and the recently released Feast of Legends.
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Robert Rose
Chief Strategy Officer - TCA: The Content Advisory
12:45 p.m. Keynote, recorded

For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory, is the education and consulting group for The Content Marketing Institute.
 
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the "book that rewrites the rules of marketing." Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the "owners manual" of the Content Marketing process.

Robert will kick off YouToo 2020 with "Content Marketing - Quality Measurement Matters."

If we can measure it, we can manage it. We’ve heard this business maxim for years.  But one of the most elusive things to measure is content marketing. Is this why it’s so hard to manage it?  It might be. We need a framework for measuring content that illustrates clearly why content is such an important part of our business strategy. Let’s explore a framework – and specific examples – that we’ve seen truly make Content Marketing measurement something we can manage.

How Do I participate?
We'll be using the Zoom platform. Yes, Zoom. Don't worry, we have and will take all the appropriate steps to be ready to present a great virtual conference for you without disruption. Come and go as you please (there is a virtual lobby, so you'll have to wait there until we admit you each time you leave. Please make sure your Zoom registration name is the name with which you registered for the conference), but if you want to see the Wendy's team, be there live. We'll take questions via Zoom and, as always, through the #YouToo2020 hashtag on Twitter where we expect lively participation.

Download the free Zoom app to your computer or phone.  Please make sure your Zoom registration name is the same as the name to which you registered for the conference. Download, register, give it a test, and be ready to join us April 24th! We recommend joining 15 minutes early just so you can test your setup.

If you have any questions, do not hesitate to contact Akron PRSA or YouToo Conference Chair.

  • YouToo is a pioneering one-day conference that brings together interested parties in social media to discuss best practices, case studies, strategies and tactics to make the most of the single most revolutionary communication technology of our generation.
  • For 13 years, YouToo has offered a combination crash course and deep dive into social media for anyone who needs it, from small business to larger enterprises to academia. Register today to join us on March 13, 2020!
Why should YouToo be your social media conference of the year?
  • We have it right here in NE Ohio -- we're just 45 minutes from Downtown Cleveland, 20 minutes from Akron and less than an hour from Canton, Wooster, Medina and Strongsville.
  • Convenience. Free parking is available next to Franklin Hall, one of the finest facilities in the country for journalism, mass communication and public relations.
  • Who doesn’t love food? A continental breakfast, lunch, and dessert networking session are included!
  • The experience continues. After the conference, join us in Downtown Kent for a beverage and snack at one of our excellent restaurants, just a short walk away.
How has YouToo seized the moment?
  • YouToo was one of the first conferences to place social media in the organizational  communication strategic mainstream.
  • YouToo offered one of the first sessions on social media measurement, brought blogging from the shadows to center stage, and expanded the social mindset to include internal communication.
#YouTooSM, #YouToo2020
Thanks to all our sponsors!
​YouToo 2020 is Presented and Hosted By:

Have general questions about the conference ? Contact Lianne Fowler of Akron Area PRSA at akronprsa@gmail.com or 330-780-5175.