YouToo 2015 Archive
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David Barlaam
HR director, Global Talent Acquisition & Domestic Relocation, The Lubrizol Corporation David currently leads all global recruiting and domestic relocation efforts for The Lubrizol Corporation, a nearly $8 billion global organization that conducts business in more than 100 countries and is headquartered right here in Northeast Ohio. His demonstrated success in designing, implementing and executing top notch human resources and recruiting strategies earned him the 2014 Cleveland Talent Management Award recognizing Northeast Ohio HR professionals. |
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Dino Baskovic
Digital communication strategist and independent consultant Dino Baskovic is a digital communication strategist and independent consultant with nearly 20 years of expertise elevating brands in the online space. A technologist at work and play, Dino has counseled Fortune 500 companies, small businesses and nonprofit agencies, nationally and globally, on successful digital trends and techniques. Based in Rockford (Grand Rapids), Mich., Dino regularly presents on enterprise social media strategy, web systems and center-of-excellence design to corporations, agencies and industry groups. Select clients past and present include: AutoBike, Amway, Bank of America, Blue Cross Blue Shield of Michigan, the U.S. Department of Energy, General Motors and Sears. For 10 years, he was an adjunct professor of technical communication at Lawrence Technical University in Metro Detroit, where he founded LTU's official courses in web design. A native Clevelander, Dino is a 1997 graduate of Kent State University, and proud alumnus of the "PRKent" public relations sequence. This is Dino's third appearance at the YouToo Social Media Conference, having presented at its inception in 2008 and again in 2014. Twitter: @ProfessorDino |
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Madison Bender
Social Media Team Manager, thunder::tech Madison is a social media marketer at thunder::tech, an integrated marketing agency in Cleveland. Her focus is on developing and implementing social media marketing strategies, advertising plans and integrated campaigns for B2B and B2C brands. Madison has worked with brands ranging from baby bottles to ballistic helmets during her time at thunder::tech. Madison is always ready to talk about a new challenge, gadget or #CLE as she continues to discover her new city. Find her at @madisonmb22 or on LinkedIn. |
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Ben Brugler
President, AKHIA Ben has more than 15 years of experience in the industry and is well known among AKHIA clients and the local business community as master facilitator and dynamic speaker on a variety of topics ranging from content marketing and branding strategy to business integration and thought leadership positioning. He is a graduate of Kent State University with a Bachelor of Science Degree in Public Relations and was named to Crain’s Forty Under 40 list in 2011 for his contributions to AKHIA’s growth. |
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Gini Dietrich
CEO, Arment Dietrich Gini is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect. She’s the author of Spin Sucks: Communication and Reputation Management in the Digital Age. One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age. Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May 2012. |
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Allyson Fink
Paid Media Strategist, Rosetta Allyson manages successful paid search and social campaigns for retail and financial services clients. She works closely with the social community management team at Rosetta to implement several dynamic paid social campaigns that help amplify reach and engagement using Facebook, Twitter and YouTube. She is also a Kent State University managerial marketing alumna (’09). |
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Jillian Frazier
Director of Development & Community Services - Lifebanc Jillian leads a team at Lifebanc to build partnership for investment in the organizational mission, increasing or the number of individuals joining the Ohio Donor Registry and increasing overall visibility of the mission of Lifebanc, the northeast Ohio, nonprofit organization working to save and heal lives through organ, eye and tissue donation. Jillian has 18 years of non-profit experience working in the areas of financial development and marketing. In her career, she has established multiple benefit events ranging from large community luncheons, galas, VIP receptions, golf outings, walks and competitive 5K & 10K runs. Jillian has experience developing direct mail campaigns, corporate sponsorship programs, media partnerships, marketing campaigns and membership programs. Jillian has worked on behalf of the mission of area non-profits including the Conservancy for Cuyahoga Valley National Park and West Side Ecumenical Ministry. She is a graduate of John Carroll University with a Bachelor of Science in Communications. |
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Tom Green
OSBA Certified Specialist, Kastner Westman & Wilkins LLC An experienced attorney, Tom works with a full range of employers – private, public, non-profit, big and small – providing advice to avoid legal problems before they start. His counsel includes employee discipline and discharge, employment policy and labor contract administration, and (when it comes to that) defense and representation of management in employment-related legal actions. Tom is certified by the Ohio State Bar Association as a Specialist in Labor and Employment Law, making him one of roughly 150 lawyers in the State of Ohio to have achieved this designation. |
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Vivian von Gruenigen, M.D.
Physician, Summa Physicians Inc. Vivian von Gruenigen, M.D., a physician with Summa Physicians Inc. (Summa), and is a recognized expert in gynecologic oncology. She serves as Summa Health System’s endowed chair of the department of obstetrics and gynecology at Summa Akron City and Summa St. Thomas Hospitals and System Medical Director of the Women’s Health Institute. Also, Dr. von Gruenigen is a professor at Northeastern Ohio Medical University (NEOMED), college of medicine, department of obstetrics and gynecology. Prior to her position at Summa and NEOMED, Dr. von Gruenigen was director of robotic surgery at University Hospitals Case Medical Center in Cleveland, Ohio, and associate professor, department of reproductive biology at the Case School of Medicine. Over her career, she has authored over 100 peer-reviewed journal articles and abstracts along with being an editorial board member of Gynecologic Oncology. As a principal investigator, her research has been funded by the National Institutes of Health (NIH), Gynecologic Oncology Group (GOG), Lance Armstrong Foundation, American Cancer Society, and Summa Foundation. When she isn’t working with patients or writing manuscripts and grants, Dr. von Gruenigen serves as a board member for the American Board of Obstetrics and Gynecology’s Excellence Foundation, Summa Health System’s Accountable Care Organization and the Summa Health System’s Board. You can also find her being recognized for her passion of “quality healthcare for all women” by her most notable accomplishments such as: being named one of the “Best Doctors in America” by the Consumer’s Research Council of America, one of “America’s Top Oncologists” by Cleveland Magazine, and the first national recipient of the Richard Ireland Award for Innovation and Excellence in the Business of Women’s Health. She is the founder of the blog SummaFlourish TM , co-developer of the new Flourish-Women’s Resource App, and the Flourish Women’s eBook series. |
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Jan Gusich
CEO, AKHIA Since opening AKHIA in 1996, Jan (@jangusich) has led a team in growing the agency from a two-person firm to a professional staff of 60+ with sales over $6 million. An expert in crisis communications, brand development, entrepreneurship and more, Jan is an accredited public relations practitioner by the National Public Relations Society of America and an active member of the International Public Relations Network comprised of agencies throughout the world. |
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Pam Long
Digital strategist, True Digital Communications Depending on who you ask, Pam is either a technical person who speaks marketing or a marketing person who speaks ‘geek’. It’s a combination of strengths that has served her well in her 15-year career in ad agencies and interactive shops, where she has worked with clients in the building products, manufacturing and non-profit sectors. At True, she puts those strengths to work developing digital strategies, SEO/SEM programs and measurement tactics to analyze everything from search engine rankings and social media engagement to website conversion for our clients. When she’s not reminiscing about the glory days of Netscape Navigator and Alta Vista or up to her eyebrows in spreadsheets and charts, Pam enjoys gardening, quilting and beadwork (which some would argue is just a more colorful version of spreadsheets and charts). Pam is married and the proud Mom of one well-adjusted, highly analytical son and one slightly neurotic rescue dog. |
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Tyler Norris
Digital marketer, True Digital Communications Tyler Norris is a digital marketer with a relentless appetite for knowledge, making him right at home in the fields of SEO, SEM, social media strategy and digital marketing analytics. He’s watched the industry evolve over more than three years at True while developing programs that match organizational needs to industry trends. On a continuous mission to learn and master new developments in the industry, Tyler is a chameleon in the digital realm. In previous positions with Goodyear and Kent State University’s communications department, Tyler has earned a wealth of experience in social media, content development and public relations. |
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Mike Sevilla, M.D.
Physician, Family Practice Center of Salem; Assistant Professor, Northeast Ohio Medical University Mike Sevilla, M.D., (@drmikesevilla) is a board certified family physician in full-time private practice at the Family Practice Center of Salem in Salem, Ohio. Dr. Sevilla also holds an appointment of assistant professor of Family and Community Medicine at Northeast Ohio Medical University. Dr. Sevilla has been a national speaker on medicine and social media topics and is also a member of the External Advisory Board of the Mayo Clinic Center for Social Media. |
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Mark W. Smith
Editor for mobile web, The Washington Post Mark W. Smith is the editor for mobile web at The Washington Post. At the Post, he leads the strategy for mobile web growth. Prior to coming to the Post, Mark was the senior manager for social media marketing at USA TODAY. At USA TODAY, he shaped the overall social strategy. Mark has also worked at the Detroit Free Press, where he was the assistant editor for digital media and built the newspaper’s social platforms. In Detroit, he was also the paper’s technology columnist and covered consumer technology and the social Web. His technology writing has appeared in USA TODAY, The Washington Post, Chicago Tribune and dozens of other U.S. newspapers. Mark teaches journalism at the University of Maryland’s Philip Merrill School of Journalism. He has also developed and taught a social media course for journalists and marketers at Central Michigan University and a Web journalism course at Washtenaw Community College. In 2010, Mark was honored as the Young Journalist of the Year by the Central Michigan University Journalism Hall of Fame. He is a graduate of Central Michigan University where he majored in photojournalism. He has also worked at the Grand Rapids Press and the Jackson Citizen Patriot. |
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Cindi Szymanski
Manager, Brand Communications, Playhouse Square As the manager of brand communications at Playhouse Square, Cindi is responsible for institutional branding, crisis communications, marketing and public relations at the not-for-profit performing arts center. She has led Playhouse Square’s communications efforts for special projects such as the Idea Center, Allen Theatre Complex and Dazzle the District. Before joining Playhouse Square in 2004, Cindi managed the communications for a small literacy-focused non-profit organization and prior to that, handled sponsorship fulfillment and creative services for a minor league hockey team. Cindi is a member of the Press Club of Cleveland. She graduated from the University of Cincinnati with a B.A. in English and earned an M.Ed. in Sport Administration from Xavier University. |
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Amanda Vasil
Change Agent, AKHIA Amanda (@avasilicious) brings years of integrated marketing and storytelling experience to her role as Change Agent at AKHIA. While her roots are in public relations, Amanda has expanded her focus to include social media, digital listening/monitoring, content strategy and insights & analytics, shaping thought leadership positioning for B2B and B2C companies. She is a graduate of Kent State University with a Bachelor of Science degree in Public Relations. |
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Monina Wagner is responsible for the day-to-day execution of social media content for the Content Marketing Institute, including content creation (drafting posts for multiple social platforms), social media marketing (creating, managing and growing the company’s presence through online properties), and social media strategy (creating and aligning social plans with the organization's marketing plans). Mo spent more than a decade in broadcast news prior to working in PR. Since then, she has worked with companies like the Cleveland Clinic, Disney, Nestle and Sherwin Williams.
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Check out some of the session presentations from YouToo 2015 below
YouToo 2015: What Makes Something Social?
