2013 Conference Presenters
Nader Ali-Hassan - Director, Social Marketing - Rosetta
Nader has more than seven years of experience in managing interactive accounts and assembling interactive programs. His areas of focus have been in social media, online strategy, online reputation management, search engine marketing, online partnerships, and blogger outreach. During his career, his passion for marrying creative thinking with data and insight-driven marketing has built communities and generated revenue for his clients.
Luke Armour, Assistant Professor and Coordinator of Flash Communications, Kent State University
Luke Armour is an educator, digital communication strategist, musician, daddy and hockey fan – although not always in that order. He brings his experience of working at the intersection of online and traditional PR to the classroom at Kent State University where he is currently teaching PR Tactics and PR Online Tactics. A non-tenure track assistant professor at Kent State's School of Journalism and Mass Communication, Armour also serves as the coordinator of Flash Communications, at student-PR agency at University Communications and Marketing.
Luke Armour is an educator, digital communication strategist, musician, daddy and hockey fan – although not always in that order. He brings his experience of working at the intersection of online and traditional PR to the classroom at Kent State University where he is currently teaching PR Tactics and PR Online Tactics. A non-tenure track assistant professor at Kent State's School of Journalism and Mass Communication, Armour also serves as the coordinator of Flash Communications, at student-PR agency at University Communications and Marketing.
- www.LukeArmour.com
- Twitter: @lukearmour
- Flash Communications Facebook: https://www.facebook.com/flashcommunications
- Flash Communications Blog: http://studentpr.wordpress.com/
Kevin Delsanter, Copywriter
Kevin joined Marcus Thomas in February 2009. Since then, he has worked on accounts like Sherwin-Williams, Swisspers, Ovaltine and Nestlé. He has experience in a variety of media, including broadcast, print, outdoor, Web and direct mail, and his work has received multiple awards from the Cleveland Advertising Association. He holds a bachelor’s degree in advertising from Kent State University.
Kevin joined Marcus Thomas in February 2009. Since then, he has worked on accounts like Sherwin-Williams, Swisspers, Ovaltine and Nestlé. He has experience in a variety of media, including broadcast, print, outdoor, Web and direct mail, and his work has received multiple awards from the Cleveland Advertising Association. He holds a bachelor’s degree in advertising from Kent State University.
Kevin Dugan, Director of Marketing at the Empower Group
For the bulk of his 20-year career in marketing communications, Kevin Dugan has used content to advance client goals. He is co-author of The Bad Pitch Blog and director of marketing at The Empower Group. Advising clients as large as General Electric and Xerox, as small as a startup and most everything in between, Dugan’s been immersed in digital technology, social media and all forms of content for his entire career. Dugan started blogging in 2002 and has a background in custom publishing. Today he is also Editor-in-Chief of Media Is Power – an independent news platform created by The Empower Group. As a result, he’s experienced the perfect storm that presents itself to our industry wherein content, storytelling and technology are a nearly seamless ecosystem we can tap to achieve our communication goals.
For the bulk of his 20-year career in marketing communications, Kevin Dugan has used content to advance client goals. He is co-author of The Bad Pitch Blog and director of marketing at The Empower Group. Advising clients as large as General Electric and Xerox, as small as a startup and most everything in between, Dugan’s been immersed in digital technology, social media and all forms of content for his entire career. Dugan started blogging in 2002 and has a background in custom publishing. Today he is also Editor-in-Chief of Media Is Power – an independent news platform created by The Empower Group. As a result, he’s experienced the perfect storm that presents itself to our industry wherein content, storytelling and technology are a nearly seamless ecosystem we can tap to achieve our communication goals.
Carolyn Fertig, Digital Producer
Since joining the production team in 2011, Carolyn has worked on many projects including mobile websites, microsites, mobile applications, Facebook promotions and online ads for clients such as Ovaltine, WKSU, Ohio Lottery, MTD and Sherwin-Williams. She is responsible of taking a project through the development phase with involvement through the creative phase to ensure the best result for the client and their brand. She enjoys working on up-and-coming technologies in the web space.
Since joining the production team in 2011, Carolyn has worked on many projects including mobile websites, microsites, mobile applications, Facebook promotions and online ads for clients such as Ovaltine, WKSU, Ohio Lottery, MTD and Sherwin-Williams. She is responsible of taking a project through the development phase with involvement through the creative phase to ensure the best result for the client and their brand. She enjoys working on up-and-coming technologies in the web space.
King Hill, Senior Vice President
King founded DigiKnow, an advertising agency spinoff, in early 1995, when most people hadn’t even heard of the Internet. He led the firm through the first 15 years of the evolution of the Web, ultimately orchestrating the firm’s merger with Marcus Thomas. Throughout his career as a digital strategist, he has counseled clients ranging from Visa to Nestlé, to Goodyear, Dutch Boy and some of the most recognized names in professional sports.
King founded DigiKnow, an advertising agency spinoff, in early 1995, when most people hadn’t even heard of the Internet. He led the firm through the first 15 years of the evolution of the Web, ultimately orchestrating the firm’s merger with Marcus Thomas. Throughout his career as a digital strategist, he has counseled clients ranging from Visa to Nestlé, to Goodyear, Dutch Boy and some of the most recognized names in professional sports.
Shel Holtz, ABC (Accredited Business Communicator)
Shel Holtz, ABC, is principal of Holtz Communication + Technology. He brings more than 35 years of experience to his client engagements. He is the author or co-author of six communication-themed books. Shel is a Fellow of the International Association of Business Communicators (IABC), where he is also an Accredited Business Communicator. Shel is also a founding research fellow of the Society for New Communications Research and a member of the external advisory board of The Mayo Clinic Center for Social Media. He is a blogger and the co-host of the first and longest-running PR-focused podcast, "For Immediate Release."
Shel Holtz, ABC, is principal of Holtz Communication + Technology. He brings more than 35 years of experience to his client engagements. He is the author or co-author of six communication-themed books. Shel is a Fellow of the International Association of Business Communicators (IABC), where he is also an Accredited Business Communicator. Shel is also a founding research fellow of the Society for New Communications Research and a member of the external advisory board of The Mayo Clinic Center for Social Media. He is a blogger and the co-host of the first and longest-running PR-focused podcast, "For Immediate Release."
Allison Peltz, Social Marketing Strategist, Rosetta
Allison has an intense passion for all things social media. From each platform to the experience, she makes it her goal to understand each platform’s value and how it relates to her clients and their goals. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with bloggers and community management.
Allison has an intense passion for all things social media. From each platform to the experience, she makes it her goal to understand each platform’s value and how it relates to her clients and their goals. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with bloggers and community management.
- Blog: http://www.confessionsofaclehabitant.com/
- Facebook: http://www.facebook.com/allison.peltz
- Twitter: @allisonpeltz
- Instagram: @allisonpeltz
- LinkedIn: www.linkedin.com/in/allisonpeltz
David LaBelle, Director of Photojournalism at Kent State University
David LaBelle is a photographer, editor, teacher and author. He has worked for 20 newspapers and magazines, including the Pittsburgh Post-Gazette, where he was assistant managing editor for photography. LaBelle directs the photojournalism program at Kent State University and has taught at Western Kentucky University and the University of Kentucky. In 1991, the National Press Photographers Association honored LaBelle with the Robin F. Garland Award for photojournalism education. LaBelle has written four books, including “The Great Picture Hunt.”
David LaBelle is a photographer, editor, teacher and author. He has worked for 20 newspapers and magazines, including the Pittsburgh Post-Gazette, where he was assistant managing editor for photography. LaBelle directs the photojournalism program at Kent State University and has taught at Western Kentucky University and the University of Kentucky. In 1991, the National Press Photographers Association honored LaBelle with the Robin F. Garland Award for photojournalism education. LaBelle has written four books, including “The Great Picture Hunt.”
Scott Linabarger – Senior Director, Multichannel Content Marketing, Cleveland Clinic
Scott’s newly created role as the Senior Director, Multichannel Content Marketing at Cleveland Clinic challenges him to efficiently and effectively deliver content and engage with audiences in a multichannel communication world. Scott balances website management, search engine marketing, mobile marketing, social media marketing and email newsletter strategy as well as producing content for offline marketing communications. Scott employs 25 years of experience in this task with the goal of growing Cleveland Clinic’s brand and attracting new patients.
Scott’s newly created role as the Senior Director, Multichannel Content Marketing at Cleveland Clinic challenges him to efficiently and effectively deliver content and engage with audiences in a multichannel communication world. Scott balances website management, search engine marketing, mobile marketing, social media marketing and email newsletter strategy as well as producing content for offline marketing communications. Scott employs 25 years of experience in this task with the goal of growing Cleveland Clinic’s brand and attracting new patients.
Katelyn Luysterborg, Social Marketing Specialist, Rosetta
Katelyn has a natural passion and curiosity for social media and is constantly researching and trying out the latest tools and technologies. With four years of consumer experience under her belt, her public relations and social media experience ranges from community management and idea generation to national and local blogger identification and outreach.
Katelyn has a natural passion and curiosity for social media and is constantly researching and trying out the latest tools and technologies. With four years of consumer experience under her belt, her public relations and social media experience ranges from community management and idea generation to national and local blogger identification and outreach.
- Twitter: @kluysterborg
- Instagram: @kluysterborg
- Tumblr: http://kluysterborg.tumblr.com/
- LinkedIn: www.linkedin.com/in/katelynluysterborg/
Amy Martin, Vice President of Marketing and Communications
Amy Martin has spanned every sector of the marketing and communications field throughout her 15 year career. Spending many years with national public relations and marketing firms in Chicago such as Porter Novelli, Manning Selvage & Lee, Euro RSCG and Fleishman Hillard, she then moved to the client-side of the business when she became the Director of Public Affairs for TAP Pharmaceuticals (now Takeda). She led strategic programs including website development and the production of marketing tools and materials for the 3,000 person salesforce, and she also handled all communication with the FDA around social media processes and guidelines. Martin then relocated to Cleveland and headed up a Healthcare vertical practice for marketing firm Dix & Eaton. Recently, Martin made the leap into the nonprofit sector and currently oversees all of the external marketing efforts for The Centers for Families and Children, a $44 million dollar multi-service Health & Human Service organization. Her focus is on creating a digital strategy that allows for the organization to connect with multiple audiences including: donors, volunteers, community members, clients and potential new hires.
Amy Martin has spanned every sector of the marketing and communications field throughout her 15 year career. Spending many years with national public relations and marketing firms in Chicago such as Porter Novelli, Manning Selvage & Lee, Euro RSCG and Fleishman Hillard, she then moved to the client-side of the business when she became the Director of Public Affairs for TAP Pharmaceuticals (now Takeda). She led strategic programs including website development and the production of marketing tools and materials for the 3,000 person salesforce, and she also handled all communication with the FDA around social media processes and guidelines. Martin then relocated to Cleveland and headed up a Healthcare vertical practice for marketing firm Dix & Eaton. Recently, Martin made the leap into the nonprofit sector and currently oversees all of the external marketing efforts for The Centers for Families and Children, a $44 million dollar multi-service Health & Human Service organization. Her focus is on creating a digital strategy that allows for the organization to connect with multiple audiences including: donors, volunteers, community members, clients and potential new hires.
- Twitter: @amymartin216, @TheCentersOhio
- Google+: Amymartin216, TheCentersOhio
- Instagram: @amymartin216
Heidi Modarelli-Frank, Vice President/Public Relations
Heidi is a public relations veteran with a keen sense of strategy. She has spent much of the last decade helping clients navigate the world of digital and social communications, as well as building relationships with consumers and other constituents. Her work has been recognized by Facebook Studio and honored with awards from the Web Marketing Association and PRSA. She was part of the teams that earned Marcus Thomas three Silver Anvils. She is an accredited member of PRSA and has served on a number of volunteer committees.
Heidi is a public relations veteran with a keen sense of strategy. She has spent much of the last decade helping clients navigate the world of digital and social communications, as well as building relationships with consumers and other constituents. Her work has been recognized by Facebook Studio and honored with awards from the Web Marketing Association and PRSA. She was part of the teams that earned Marcus Thomas three Silver Anvils. She is an accredited member of PRSA and has served on a number of volunteer committees.
Kelly Piero, Corporate Communications, Diebold Incorporated
Kelly leads social media strategy, implementation and monitoring for Diebold Inc., a global provider of financial and security technology services. Working closely with Diebold’s business units in North America and around the world, Kelly focuses on reputation management and promotion across social media platforms including Twitter, YouTube, Facebook, Instagram and various industry blogs. Before Diebold, Kelly established a social media program for Bayer Corporation in North America, building strategy and processes from the ground up.
Kelly leads social media strategy, implementation and monitoring for Diebold Inc., a global provider of financial and security technology services. Working closely with Diebold’s business units in North America and around the world, Kelly focuses on reputation management and promotion across social media platforms including Twitter, YouTube, Facebook, Instagram and various industry blogs. Before Diebold, Kelly established a social media program for Bayer Corporation in North America, building strategy and processes from the ground up.
Jenn Yokley – Corporate Communications, Cleveland Cavaliers
As the Manager of Corporate Communications for Quicken Loans Arena, Jenn brings more than three years of experience in developing social media strategy to strengthen and elevate the awareness of brands with customers.
At Quicken Loans Arena, Jenn is responsible for developing, collaborating and executing public relations strategies to increase brand awareness and sales as well as implementing new social media techniques to enhance fan engagement. Her team is also responsible for the off-the-court informational communications, which includes marketing, community relations, corporate sales and organizational initiatives. Other areas of focus include internal communications, arena and special event publicity, customer service and media relations.
As the Manager of Corporate Communications for Quicken Loans Arena, Jenn brings more than three years of experience in developing social media strategy to strengthen and elevate the awareness of brands with customers.
At Quicken Loans Arena, Jenn is responsible for developing, collaborating and executing public relations strategies to increase brand awareness and sales as well as implementing new social media techniques to enhance fan engagement. Her team is also responsible for the off-the-court informational communications, which includes marketing, community relations, corporate sales and organizational initiatives. Other areas of focus include internal communications, arena and special event publicity, customer service and media relations.
