It's time to get social!
This year, the third annual YouToo Social Media Conference has expanded its reach to include communications, public relations and marketing students from Ohio and the surrounding region. A specialized conference track will give students a great opportunity to listen and engage in hands-on sessions; learn about leading industry trends and how social media will impact their professional careers; and network with accomplished communications professionals.
The Power of YouTube and Online Marketing with Video
Presented by Adam Lapsevich, co-founder of Digital Design Video
This presentation highlights the power of YouTube and online video with regard to marketing a business or services. We discuss the important role that video is playing in the online marketing and offer tips and tricks to add video to a website and the best ways to optimize video so that it becomes “searchable” in Google.
Getting a Job Using Social Media
Presented by Kyle Lacy, founder and CEO of Brandswag
Social networking tools have made it easier for us to search for opportunities, connect with others who may help us toward our goals, and be found by those looking for positions to be filled. What we share online can work either for us or against us. Kyle will share what has worked for others.
Becoming the Smartest Person in the Room: Intellectual Curiosity, Critical Thinking and Your Communications Career
Presented by Bob Batchelor, Ph.D., assistant professor in the public relations sequence at Kent State University
Young professionals face relentless demands as they enter the work world. This session focuses on how and why communicators must be the smartest people in every room they enter and examines the fundamental skills essential for success in today’s chaotic environment – intellectual curiosity and critical thinking. Learn how to put these ideas to use (today!) for a more rewarding career (and well-rounded, well-lived life).
How to Avoid Common Social Media Pitfalls
and Improve Your Online Image
Presented by Tina Myles, director of human resources for InfoCision Management Corporation
This presentation will cover the best practices for using social media to help you improve your job search and networking abilities. Best ideas and practices will be covered, as well as what things not to do in social media networks. We will also discuss why it’s important to make sure your online image is consistent with the information you present to a potential employer or business partner and how a negative online image can reduce your chances of being hired, making the sale, getting an important referral or any number of things that could be vital to you as a professional.