Social Media for Nonprofit Communicators
Crisis Communication
Presented by Barb Paynter, partner at Hennes-Paynter Communications
It has been said that it takes a lifetime to build a reputation and only seconds to destroy it. And in today’s world of 24/7 news and social media, bad news can spread like wildfire and threaten organizations before they’re even aware.
We’ll look at some recent crises that started with postings on social media sites (think Domino’s Pizza and United Airlines) and talk about steps you should take now to be ready to respond to viral threats. We’ll also discuss the importance of incorporating social media strategies into your media relations and crisis communications planning.
We’ll look at some recent crises that started with postings on social media sites (think Domino’s Pizza and United Airlines) and talk about steps you should take now to be ready to respond to viral threats. We’ll also discuss the importance of incorporating social media strategies into your media relations and crisis communications planning.
Boosting Social "Change": Social Media and Fundraising for Non-profits
Co-presented by Stephanie A. Jansky, communications and public affairs manager for the Wellness Institute at the Cleveland Clinic, and Tara Pringle Jefferson, public affairs associate at The Cleveland Foundation
Attendees to this session will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, get hands-on experience as a “potential donor,” and gain insight on how to discern a good online campaign from a bad one.
How to Add Friends and Influence Opinions
Presented by Michael Gaffney, vice president of marketing at the United Way of Summit County
Social media is the new frontier for all communications professionals. In the non-profit world, the goal is to find people with an affinity for your mission, turn them into friends and followers, and give them information that makes them want to be volunteers, and maybe even (hopefully) donors! United Way of Summit County uses a variety of social media platforms to reach the community. Come find out how one local non-profit is using social media to advance the common good.
Social Media Impact on Haiti and Politics
Presented by Kevin Lockett, Web strategist at Lockett Media Group
Social media impact on Haiti and Politicswill take a look at how social media helped raise funds connect relatives to during the Haiti disaster as well as how social media is becoming an essential part of politics in 2010.
- How artist Wyclef Jean and others used Twitter to keep people connected to Haiti
- How texting is now part of fundraising
- YouTubing your way as video journalist
- Power of Ning: How Scott Brown became the latest political social media star
- Share your stories on using social media/texting for donations and/or campaigns
