"This past weekend, I attended the YouToo Social Media Conference, and I am so glad I did. As I have discussed in my previous blog post, social media is becoming the latest digital frontier, and knowledge in utilizing it is becoming increasingly important. At YouToo, attendants heard from two keynote speakers who utilize social media in their professional lives and also other professionals who have grasped the benefit of social media."
Read more from the KSU Communication Studies blog HERE.
Written by Chaleah Trombitas for AKHIA's Microbrew blog
"My first exposure to the YouToo Social Media Conference was through PRSSA Kent’s student chair for the conference. She made it seem like a way to gain experience, so I joined the student committee. I was not sure what to expect, but very sure I would be one overwhelmed freshman who had gotten herself in WAY over her head. A networking event, with professionals everywhere, and I was going to be helping to promote it? Though I was nervous, as time passed and I helped spread the word, my nerves turned into excitement. I realized that YouToo was going to be a fulfilling experience for everyone involved."
Read more from AKHIA's Microbrew blog HERE.
Written by Jessica Darling for The Kent Stater
Students and media professionals gathered Friday, April 10, for the eighth annual YouToo Social Media Conference on Friday, April 10.
The Kent State chapter and the Akron Professional chapter of Public Relations Society of America organized the event, hosted by the School of Journalism and Mass Communication.
“It is just a really good chance to network and brand yourself,” said Taylor Meade, sophomore public relations student and Kent PRSSA/PRSA liaison. “We have speakers all day that are from different sectors: public relations, communications, marketing and business.”
The day consisted of seven different sessions with professional speakers breaking down specific things to do with social media.
“I hope today really breaks down how things are done in the public relations field,” Meade said. “I want students to take away what they could potentially be doing one day.
“I hope this helps them figure out where they want to go with it,” Meade said. “There’s so many professionals here, and I hope students can connect with someone and it can lead to something in the future.”
The all-day event started with keynote speaker Mark W. Smith, mobile web editor for The Washington Post.
“I do sort of want to set the tone by saying social media isn’t even that terribly interesting,” Smith said. “People think that when we go to social media, we have to completely repaint how we communicate to each other. We have to use certain words — there’s a certain trick to display things there, but it’s really just the new digital marketplace.”
In today’s society, it is easy to say people have lost the skill to communicate because they do not communicate face-to-face as much, he said.
“People are building new skills,” Smith said. “Yes, they are different skills, but it’s too easy and too quick to say they do not know how to communicate. They’re just doing it in different platforms.”
The second keynote speaker, Gini Dietrich, author of “Spin Sucks,” later talked about how easy it is to receive both true and false information due to the different platforms of communication.
With the media platforms for communication, different publications rush to be the first one with the big scoop on what is going on, Dietrich said. This leads to publications publishing false information because they do not wait for legitimate proof before publishing.
“Really dig into the facts,” Dietrich said. “It takes time. You won’t be the first one there, and people are not going to be knocking on your door to figure out where the news will be coming from, but you’re going to have long-term effects.”
Dietrich said it is better to wait for the long-term effects rather than the short-term effects.
“You’re going to build trust, credibility, authenticity and engagement,” Dietrich said. “This is what we want.”
Students agreed with what Dietrich had to say about honesty and credibility.
“Honesty is the best way to get things across,” said Ohio Northern University junior multimedia journalism major Ashlee McDonnell. “Don’t focus on short term because that might work not, but it’s not giving you lasting results.”
McDonnell also said that credibility is something that’s pushed onto students while in school.
“Seeing someone in the real world, saying you need to focus on long-term, not right now, because your credibility is at stake,” McDonnell said. “That’s one of the big things I took away.”
Along with the two keynote speakers, there were also opportunities for students to attend breakout sessions that suited their personal interests throughout the day. Some sessions included “I Hate You, Signed, Anonymous,” “Dazzle the District” and “Bridge the Gap: Be the Smartest Millenial in the Room.”
Jessica Darling is the CCI reporter for The Kent Stater. Contact her at firstname.lastname@example.org.
Kent State University to Host Eighth Annual Award-Winning YouToo Social Media Conference for Area Professionals, Students
Communications professionals will discuss the role of social media in public relations and marketing at the eighth annual YouToo Social Media Conference on Friday, April 10, at Kent State University’s Franklin Hall.
The conference will take place from 8 a.m. to 4 p.m. with a networking reception to follow at the Kent State Hotel and Conference Center. Professionals in public relations, communication and marketing, along with students studying these disciplines, are encouraged to register, but anyone can attend. Conference registration ends April 6 or sooner if seats are sold out. The event is a fundraiser for the YouToo Social Media Scholarship.
The opening speaker is Mark W. Smith, the editor for mobile web at the Washington Post. Smith is an expert in social and digital media in journalism. He worked at USA TODAY as the senior manager for social media marketing and at the Detroit Free Press as the assistant editor for digital media. While in Detroit, Smith built the newspaper’s social platforms and wrote technology columns that appeared in most U.S. newspapers.
Smith says that “by studying user behavior — and what motivates people to share, comment and like — we can learn how to craft a social message that is designed to be shared.” He will talk about what the rise in mobile web use means for those who create social experiences and how communicators can create a social experience that is built to be shared.
Gini Dietrich, the founder and CEO of integrated marketing communications firm Arment Dietrich, will be the keynote speaker at the conference. Dietrich is the author of Spin Sucks, co-author of Marketing in the Round, co-host of Inside PR, lead blogger at Spin Sucks and founder of Spin Sucks Pro.
She will address topics like how to communicate honestly, responsibly, openly and authentically with all client stakeholders; working with customers who control your brand; and understanding how the digital world affects public relations.
“We live in a world where content farms, Internet spiders and fake accounts have the potential to ruin one’s experience online,” Dietrich says. “But, just like the Justice League, we prefer to fight evil with good. And that’s exactly what my book, Spin Sucks, teaches you.”
Professional conference attendees will receive a complimentary copy of Dietrich’s book, Spin Sucks: Communication and Reputation Management in the Digital Age with paid admission. Dietrich will sign books immediately following her discussion.
Students will also have the opportunity to connect with public relations professionals during the student breakout sessions and at the post-conference happy hour event at the Kent State University Hotel and Conference Center. Students need to register by Wednesday, April 1, and arrive before 8:30 a.m. on the day of the conference to connect with their mentor.
The conference is hosted by the Akron Area Chapter of Public Relations Society of America and the Kent State University Chapter of Public Relations Student Society of America.
Sponsors of the conference include Kent State University’s College of Communication and Information, Robert J. Events and Catering, Star Printing, Kent State University’s School of Journalism and Mass Communication, AKHIA, True Digital Communications, Evolve, Northeast Ohio Medical University, Triad/Next Level, FedEx Custom Critical, Regional Marketing Alliance, ADM Board, McKay Bricker Framing/Black Squirrel Gallery and Gifts, Akron Children’s Hospital, The Buzz Maker! LLC, InfoCision, Marcus Thomas LLC and Kent State University’s School of Communication Studies.
Conference proceeds support the YouToo Scholarship Fund, the Kent State University PRSSA Chapter and the Akron Area PRSA Chapter.
For more information about registration, conference pricing and updates, visit www.youtoosm.com. Find YouToo on Facebook,Twitter or via email at email@example.com.
The Akron Area Chapter of Public Relations Society of America is part of the world's largest organization for public relations professionals helping to advance the profession and the professional. Its nearly 115 local members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Media Contact: Jennifer Kramer, firstname.lastname@example.org, 330-672-1960 (o), 330-714-8302 (c)
Students, Why Attend the 2015 YouToo Social Media Conference?
Written by Alyssa Flynn for The Kent Stater
Social media on smart phones, laptops and tablets surrounds everyone, everyday.
At the sixth annual YouToo Social Media Conference Friday in Franklin Hall, students and professionals gathered to listen to speakers talk about the importance of social media today.
“It’s a topic that professionals are using in their everyday client relationships,” said Jennifer Kramer, director of public relations and marketing communications for the College of Communication and Information and event planner of YouToo.
Marcus Donaldson, sophomore public relations major, said he was not surprised that the conference was sold out.
“Social media is increasing becoming important in a variety of communication fields,” Donaldson said. “With PRSSA Kent and schools around the area, professionals from the greater Cleveland area and Akron, Canton, Youngstown — I’m not surprised we were able to fill this lecture hall.” Read more.
Written by Sidney Keith for The Kent Stater
The fourth annual YouToo conference in Franklin Hall on Friday taught the sold-out audience how to use social media for business.
“It’s not just about how to be on Twitter or Facebook,” said Amber Naslund, the vice president of social strategy atRadian6. “It’s about how you actually take social media and bake it into what you’re already doing.” Read more.
Written by Rabab Al-Sharif for The Kent Stater
The use of social media in marketing and business communications has gone well beyond e-mails and Web sites, and the third annual YouToo Social Media Conference is geared toward teaching students and professionals to use these mediums to their advantage. Read more.
Contact Jennifer Kramer at email@example.com.
Presentations and photos from previous conferences: