Social Media for Business Communicators
Social Media: Updating Business Best Practices
Presented by Heather Whaling, President of Geben Communication in Columbus
This presentation looks at tried-and-true advice from business icons, such as Warren Buffet and Jack Welch, through a social media lens. Attendees will understand the value of social media in various aspects of business (i.e., customer service, media relations, reputation management, corporate culture). We'll also discuss creating a social media strategy in five easy-to-follow steps and how trends, such as mobile and aggregation, impact message delivery to target markets.
Crisis Communication
Presented by Barb Paynter, partner at Hennes-Paynter Communications
It has been said that it takes a lifetime to build a reputation and only seconds to destroy it. And in today’s world of 24/7 news and social media, bad news can spread like wildfire and threaten organizations before they’re even aware.
We’ll look at some recent crises that started with postings on social media sites (think Domino’s Pizza and United Airlines) and talk about steps you should take now to be ready to respond to viral threats. We’ll also discuss the importance of incorporating social media strategies into your media relations and crisis communications planning.
We’ll look at some recent crises that started with postings on social media sites (think Domino’s Pizza and United Airlines) and talk about steps you should take now to be ready to respond to viral threats. We’ll also discuss the importance of incorporating social media strategies into your media relations and crisis communications planning.
Media Relations in a Social World
Presented by Misty Fry, Public Relations Manager at thunder::tech
The social Web provides many opportunities for public relations professionals to engage with reporters and bloggers. As the Internet becomes the major hub for sharing content and engaging in conversation, public relations will continue to migrate online.
This session will address how you can successfully pitch using social media by adapting your message into 140 characters or less and how to bring core public relations tactics online. Fry will also discuss how media are using social media for research and new resources that are available to public relations professionals online.
This session will address how you can successfully pitch using social media by adapting your message into 140 characters or less and how to bring core public relations tactics online. Fry will also discuss how media are using social media for research and new resources that are available to public relations professionals online.
Engaging Bloggers: What’s Best and What’s Next
Presented by Allison Peltz, senior account executive at Marcus Thomas LLC
In today’s digital world, anyone can write a review, start a blog, or post a comment. Responsible marketers are monitoring the conversation and evaluating its effect on their organizations. But engaging bloggers does not necessarily make sense for everyone. This session will examine the benefits, risks, and best practices of conversing in the blogosphere. We will illustrate through examples and discussion how to identify high-ranking blogger “influencers” and develop relationships with them. Finally, we will look at some best practices and consider some predictions for the future of the blogosphere.
