2017 Conference Schedule
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8-8:30 a.m.
8:30-8:45 a.m. 8:45-9:45 a.m. 10-11 a.m. 11 a.m.-12:30 p.m. 12:30-1 p.m. 1-2 p.m. 2:10-3:10 p.m. 3:15-4:15 p.m. 4:30 p.m. |
Registration and Continental Breakfast Third Floor Lobby
Welcome/Opening Remarks Rm. 340 Opening Keynote - Greg Josken, Disney Theatrical Group Rm. 340 "WHEN SOCIAL STEALS THE SPOTLIGHT" Now 10 years into the social media “revolution” we’ll take a look at how Disney’s social media strategy plugs into the larger goals of the organization. With new opportunities revealing themselves on a daily basis in the social landscape, we’ll explore how we can better understand which triggers to pull and when to get the most out of your social efforts. Morning Breakout Sessions (Conference attendees select from two breakout sessions during this time slot.)
Morning breakout session #1 Rm. 340 Pam Long and Sean Williams, True Digital Communications "YOU CAN'T DO SOCIAL ALL ALONE" Social can't be an orphan. The communication mix includes paid, earned, shared and owned media, yet too many organizations treat each as a separate silo. Bah! You need a planning tool that works to integrate all four. Join us and learn how AMMO can simplify your communications across the board. You'll learn the AMMO tool and put it to use right away to fit your communication strategies together in this fast, fun, friendly session. Morning Breakout session #2 Rm. 312/314
Todd Bertsch & Malinda Shean, Evolve Creative Group "THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAY" Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI. STUDENT-ONLY Morning Breakout session #3 Rm. 213
Greg Josken, Disney Theatrical Group “GABBING WITH GREG” Practical lessons from the practitioner Lunch and Keynote - Juntae DeLane, Digital Branding Institute Rm. 340 “Mapping Your Digital Footprint” Mapping your digital footprint involves examining where your brand lives online (website, paid platforms, earned media, etc.) and determining how these properties are connected via digital brand behavior and communication. In this session, you'll get the tools you need to create a visual map of how and where your brand lives online, and how to use it to enhance your digital identity, visibility, and credibility in the marketplace. Dessert Reception Panel Discussion Rm. 340 Chris Hallahan, IdeaBase of Kent State University's College of Communication and Information; Chris Sledzik, Geometry Global; Bill Myers, Todd Biss Productions Moderated by Dino Baskovic "10 YEARS FROM NOW: THE FUTURE OF SOCIAL MEDIA AND INTERACTIVE TECH” Industry experts will share their predictions for how virtual and augmented reality technologies will impact social media and communication functions over the next decade. Afternoon Breakout Sessions (Conference attendees select from two breakout sessions during this time slot.) Afternoon Breakout Session #1 Rm. 340 Marc Majers, Hyland "GET A DOSE OF REALITY WITH UX" How do you know your social media content is working? Would you like to develop stronger relationship with your audience? Would you like to increase sales by learning a few simple techniques? If you would like to get a reality check about the status of your current social media efforts, then you need to explore usability testing. Discover the benefits of identifying user personas and running usability tests - soon you'll find out it's fun! Afternoon Breakout Session #2 Rm. 312/314
Amber Gallihar Boyes, Marcus Thomas LLC "SOCIAL LISTENING TO DRIVE MARKETING OUTCOMES" As social marketers and communicators, business objectives guide our every move. But smart practitioners know it’s not all about us. It’s about connecting with our audiences in a way that satisfies a want or need. What can we offer that they’ll find of value? By listening to what consumers are saying, you can identify digital, social and traditional media preferences and candid feelings about brands, the competition and industries in the broader space. The key to success in any campaign is unlocking that value exchange, the mutually beneficial intersection of brand want and customer need. We’ll share steps for getting to that value exchange, including social insights but also business objectives and the environment. We’ll share examples of social insights and connect the dots on how they drove strong marketing outcomes. We’ll share best in class listening tools and practices used to identify these findings and how to successfully brief integrated teams with your findings. STUDENT-ONLY Breakout Session #3 Rm. 213
Juntae DeLane, Digital Branding Institute "THE ULTIMATE GUIDE TO BUILDING YOUR DIGITAL BRAND" Digital branding, brand building, personal branding. What’s the difference and which is best for students and soon-to-be grads? Discuss this and also hear what will help you stand out from other recent grads as you begin to establish your reputation as a communication and digital specialist. Final Session Rm. 340 Mark Krohn, Focal Point Social Media; Juntae DeLane, Digital Branding Institute; Greg Josken, Disney Theatrical Group Moderated by Dino Baskovic "THE END" To the next 10 years... Happy Hour & Trivia at Ray's Place Join the Akron Area Chapter of PRSA for snacks and drink specials at Ray’s Place in downtown Kent immediately following the conference. Are you up for some social media trivia? Think back and take a shot at our "10 Years of Social Media" trivia at the social. Score the highest? You'll The winner with the most correct answers heads home with a special prize! |
Cancellation / Refund Policy
Refund of the YouToo Social Media Conference registration fee, less an administrative fee of $25, will be made if written notice of cancellation is received via email no later than April 7, 2017. Registrants whose cancellation requests are received after April 7, 2017, will NOT be entitled to a cash refund, but will instead be credited toward future Akron PRSA programs. Substitute attendees will be permitted (with appropriate documentation) until April 12, 2017.
Photography Notice
Be aware that by participating in this event, you are automatically authorizing PRSA and its agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of PRSA, including but not limited to publicity, marketing, websites, other electronic forms of media, and promotion of PRSA and its various programs.
Refund of the YouToo Social Media Conference registration fee, less an administrative fee of $25, will be made if written notice of cancellation is received via email no later than April 7, 2017. Registrants whose cancellation requests are received after April 7, 2017, will NOT be entitled to a cash refund, but will instead be credited toward future Akron PRSA programs. Substitute attendees will be permitted (with appropriate documentation) until April 12, 2017.
Photography Notice
Be aware that by participating in this event, you are automatically authorizing PRSA and its agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of PRSA, including but not limited to publicity, marketing, websites, other electronic forms of media, and promotion of PRSA and its various programs.
