2012 Presenters

2012 Conference Presenters

Chuck Hemann, Director of Analytics at WCG

Chuck Hemann is currently Director of Analytics for WCG, a global communications company with fully integrated communications, creative and interactive services. Over the last seven years, he has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WCG Digital, he was VP of Digital Analytics for Edelman Digital in Chicago. Before that VP of Digital Strategy and Analytics for Ogilvy Public Relations. Hemann started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm's digital communications practice. He’s a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is the co-organizer of the Social Media Business Summit Track at BlogWorld Expo, a frequent speaker on the topics of influence, measurement and digital analytics. He holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. Hemann is a former board member of the National Investor Relations Institute and is active within the Social Media Club and Social Media Breakfast series. Hemann is based in Austin, Texas.
Twitter - http://twitter.com/chuckhemann, Blog - chuckhemann.com, WCG Blog - http://blog.wcgworld.com

Scott Chapin, Mobile and Analytics Strategist at Marcus Thomas LLC

Scott Chapin is a mobile marketing pioneer and an analytics lover. Scott is a former partner and strategist with DigiKnow and the founder of Circle44 Mobile. Now part of the Marcus Thomas team, Scott oversees digital strategy development and leads the agency’s analytics group. Scott has guided the design and measurement of more than a dozens of apps for Android, iPad and iPhone, for clients as diverse as the Cleveland Medical Mart, Nestle, Rockwell Automation and others.
LinkedIn - http://www.linkedin.com/in/scottchapin, Twitter - http://twitter.com/scottchapin.

Matt Bailey, President at SiteLogic

Matt Bailey is a 20 year marketing veteran, with most of that being spent in the digital marketing arena. Matt has consulted with some of the biggest brand names in the world. He also provides practical instruction to businesses of all sizes through seminars, conferences and his classes at Rutgers University. SiteLogic Blog: www.SiteLogicMarketing.com/blog/, FaceBook: www.facebook.com/sitelogic, LinkedIn: www.linkedin.com/in/mattbaileysitelogic, Twitter: @MattBaileySays, @SiteLogic.

Karl Fast, Assistant Professor at Kent State University

Karl Fast is assistant professor in Kent State University’s Information Architecture and Knowledge Management (IAKM) program. His research examines how people interact with information as they struggle to make sense of their world. In particular, he focuses on human-information interaction, information visualization, distributed cognition, multi-touch surfaces and knowledge environments. Prior to his appointment at Kent State, he was an information architect at the pioneering information architecture firm Argus Associates. He is a founding member of the Information Architecture Institute. http://about.me/karlfast

Stefanie Moore, Assistant Professor at Kent State University

Stefanie Moore is an assistant professor in the School of Journalism and Mass Communication where she teaches Media Writing and Online PR Tactics. She also is coordinator of Flash Communications, the student PR agency housed in University Communications and Marketing. Prior to joining JMC, Moore was an eight-year member of the UCM Web team. During her role as Web coordinator, she managed the university's search engine optimization project, usability planning and testing, accessibility efforts, content updates and many other Web-related initiatives. During that timeframe, she also served as editor of e-Inside, the faculty and staff newsletter, which she migrated from a print to electronic format in 2002. Before coming to Kent State, Moore worked in Naperville, Ill., for Laidlaw Education Services, the leading supplier of student transportation. There she was responsible for the employee newsletter, community relations initiatives and updates to the company intranet. Moore earned a bachelor's in public relations in 1997 and a master's in information architecture and knowledge management in 2007, both from Kent State.

Michael Prankinoff, Glorbal Director of Emerging Media at PR Newswire

Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications. Michael Pranikoff maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations at http://about.me/michaelpranikoff.

Sean Williams, CEO of Communications AMMO, Inc.

Sean Williams is the owner of Communication AMMO, Inc., which helps organizations plan and execute communications effectively and measure the results. His current and past clients include Ernst & Young, Ketchum Pleon Change, Avery Dennison, the Federal Reserve Bank of Cleveland, and U.S. Endoscopy. He also is an adjunct professor of Public Relations at Kent State University, and a member of the Institute for Public Relations Measurement Commission. Twitter: @CommAMMO, Facebook: https://www.facebook.com/sean.d.williams1 LinkedIn: http://bit.ly/cfXvnU.