Hosted by the Akron Area Public Relations Society of America and the Kent State University Chapter of Public Relations Student Society of America
KEYNOTE SPEAKER: GINI DIETRICH
Spin Sucks: Communication and Reputation Management in the Digital Age
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!
Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
KEYNOTE SPEAKER: MARK W. SMITH
Editor for Mobile Web at
The Washington Post
Prior to coming to the Post, Mark was the senior manager for social media marketing at USA TODAY. At USA TODAY, he shaped the overall social strategy.
Mark has also worked at the Detroit Free Press, where he was the assistant editor for digital media and built the newspaper’s social platforms. In Detroit, he was also the paper’s technology columnist and covered consumer technology and the social Web. His technology writing has appeared in USA TODAY, the Washington Post, Chicago Tribune and dozens of other U.S. newspapers.
Smith teaches journalism at the University of Maryland’s Philip Merrill School of Journalism.